Job Overview

The E- Marketing & Content Manager is responsible for shaping and executing the E-Marketing strategies across platforms, enhancing brand visibility, and delivering measurable business impact through innovative marketing approaches. Strategies aim to drive traffic, engagement, and conversion across all digital commerce channels through performance marketing, CRM, and compelling content strategies.

Job Responsibilities

Define & drive the overall E-marketing strategy of the RC Philippines in view of the competition, trends & opportunities
Collaborate with digital marketing and creative teams to ensure cohesive brand storytelling across touchpoints; accountable for the consistent brand online execution and customer experience across these platforms
Lead brand guidelines, online merchandising key beliefs and drive brand visibility across online platforms
Coordinate and align E-Marketing with PSRO trade marketing initiatives across online and offline channels to ensure seamless execution
Lead content creation and management for product pages and campaigns (copy optimization, product storytelling, visuals, etc)
Identify and onboard relevant affiliate partners aligned with Royal Canin's brand values and target audience
Develop retail media strategies for assigned platforms, in collaboration with ECommerce Manager and Omnichannel Manager, align these efforts with broader marketing and trade plans to ensure consistency
Optimize conversion through content and campaign execution
Monitor E-marketing performance (ROAS, CAC, traffic quality)
Manage and allocate the overall marketing budget to optimize ROI across initiatives
Manage promotional calendars of assigned platforms and omnichannel players
Optimize product content, SEO, and digital shelf presence to enhance discoverability and conversion
Analyze campaign performance and shopper behavior to refine targeting and messaging
Oversee CRM programs in relation to e-commerce
Develop and manage affiliate marketing programs to drive incremental traffic and sales through third-party content creators, influencers, and affiliate networks
Coordinate with internal teams to provide affiliates with updated product information, creative assets, and promotional calendars
Monitor affiliate performance, ensuring compliance with brand guidelines and optimizing for ROI
Analyze affiliate channel contribution to overall ecommerce performance and recommend strategic improvements
Support livestream planning and execution in coordination with platform partners (i.e., TikTok Live, Shopee Live) and internal teams
Ensure alignment of livestream content with campaign objectives, product priorities, and brand messaging
Coordinate logistics including talent, product availability, scripts, and promotional mechanics
Monitor livestream performance and engagement metrics and provide post-event analysis for future optimization
Participate in best practices sharing with peers, Local/Cluster/Regional/Global teams

Job Qualifications

Bachelor's degree in business, Marketing, Digital Commerce, or a related field; MBA or equivalent is a plus.
Minimum 5–8 years experience in e-Commerce marketing preferably in FMCG, pet care, beauty, consumer health industries
Experience in Brand or Digital Marketing is a plus
Proficiency in ecommerce marketing tools, retail media platforms, and campaign management
Strong background in performance marketing and analytics
Experience with CRM tools and lifecycle marketing
Creative mindset with strong content direction skills
Familiarity with eCommerce platforms and customer journeys
Familiarity with livestream commerce and digital content execution
Ability to develop and execute channel-specific strategies aligned with brand and commercial goals
Experience in evaluating campaign performance, media ROI, and shopper behavior

E-Marketing & Content Manager