edamama is the #1 online-to-offline (O2O) platform focused on products and services for parents and families in the Philippines! We're a mama-led company (with dads, aspiring parents, and kid-at-hearts on board too!) on a mission to make parenting easier. Think content, commerce, and community wrapped up in one supportive space. We've reached another milestone in 2023 when we started to branch out into retail aiming to have 100 stores in the next 5 years!

What You'll Do

We are looking for a creative, hands-on Social Media & Content Marketing Specialist who will own the development and execution of social-first content across platforms while helping grow our brand presence and community.

Key Responsibility Areas

Social Media Management

Develop and maintain content calendars across Facebook, Instagram, TikTok, and emerging social platforms for edamama and private label
Execute content plans from ideation to publishing
Ensure consistent brand voice, visual identity, and platform-appropriate storytelling
Monitor social media trends and recommend opportunities for content growth
Analyze post and campaign performance, generate insights, and identify optimization opportunities

Content Creation & Offline Content Production

Regularly visit stores to capture content for retail initiatives, merchandising, campaigns, and brand moments
Conceptualize, shoot, and edit social-first content for various platforms
Create content that highlights the in-store experience, products, and customer stories
Produce engaging formats including short-form videos, reels, TikToks, stories, and other digital assets
Be comfortable appearing on camera as a brand representative/content creator

Paid Social Support

Support paid social initiatives through Meta platforms
Assist in boosting high-performing content and campaign assets
Work closely with the marketing team to identify content amplification opportunities
Monitor performance metrics and provide recommendations for improvement

Marketing Event Support

Support planning, execution, and content coverage of marketing events including expos, brand activations, store launches, and other initiatives
Create real-time event content for social media channels
Capture event highlights, behind-the-scenes moments, and audience engagement
Coordinate with internal teams to maximize event visibility and impact

Livestream Ownership

Lead planning and execution of livestream initiatives
Develop livestream concepts focused on brand awareness, engagement, and campaign amplification
Coordinate hosts, scripts, production needs, schedules, and promotional activities
Ensure livestream content aligns with brand objectives and audience interests
Analyze livestream performance and identify improvements for future sessions

Content Creator & Influencer Coordination

Manage relationships and coordination with creators, influencers, and KOLs
Prepare content briefs, timelines, deliverables, and approval processes
Ensure creator content aligns with brand guidelines and campaign objectives
Support sourcing and evaluation of emerging creators and partnership opportunities
Track campaign deliverables and content performance

What We're Looking For

2–4 years of experience in social media management, content creation, digital marketing, or related roles
Strong understanding of Facebook, Instagram, TikTok, and emerging social platforms
Proven experience creating short-form video content (Reels, TikTok, Stories, livestream content)
Strong creative storytelling and content ideation skills
Comfortable being on camera and creating creator-led content
Experience with basic content production (shooting, editing, scripting, and content planning)
Familiarity with social media analytics and performance tracking
Experience coordinating with influencers, creators, or KOLs is a plus
Strong organizational skills and ability to manage multiple projects and deadlines
Willingness to visit stores and support on-ground marketing activities

Senior Associate - Marketing (Social Media & Content)