Equirements

 Bachelor's Degree in Marketing, Business Administration, Management, or related field.

 At least 3–5 years of experience in product management, brand management, or marketing

within FMCG or food manufacturing.

 Strong understanding of FMCG market dynamics and consumer behavior.

 Experience in product lifecycle management and NPD processes.

 Excellent analytical and strategic thinking skills.

 Strong project management and organizational abilities.

 Effective communication and presentation skills.

 Creative and innovative mindset.

 Proficient in Microsoft Office (Excel, PowerPoint).

 Knowledge of market research tools and data analytics.

Key Responsibilities

Product Strategy & Planning

 Develop and execute product strategies aligned with overall business objectives.

 Manage product portfolio including new product development (NPD), product enhancements,

and rationalization.

 Conduct market research to identify consumer needs, trends, and competitive positioning.

 Define target markets, product positioning, and value propositions.

New Product Development (NPD)

 Lead cross-functional teams (R&D, Production, QA, Supply Chain) in developing new products.

 Oversee product concept creation, feasibility studies, costing, and commercialization.

 Coordinate product trials, sensory evaluations, and product validation.

 Ensure timely launch of new products in accordance with project timelines.

Brand & Marketing Management

 Develop and implement marketing plans, campaigns, and promotional strategies.

 Manage branding elements including packaging, labeling, and messaging.

 Ensure brand consistency across all channels and materials.

 Work closely with creatives and agencies for campaign execution.

Pricing & Profitability Management

 Develop pricing strategies based on cost structure, market conditions, and competition.

 Monitor product profitability, margins, and cost performance.

 Recommend price adjustments and cost optimization initiatives.

 Coordinate with Finance for pricing approvals and margin analysis.

Sales Support & Market Execution

 Collaborate with Sales teams to ensure effective product distribution and visibility.

 Provide product training, selling tools, and promotional materials to the sales force.

 Monitor product performance in the market (sell-in and sell-out data).

 Support trade promotions, activations, and merchandising initiatives.

Market & Competitor Analysis

 Monitor competitor activities including pricing, promotions, and new product launches.

 Analyze market share, category performance, and consumer insights.

 Identify risks and opportunities and recommend action plans.

Performance Monitoring & Reporting

 Track product KPIs such as sales volume, revenue, market share, and profitability.

 Prepare regular reports and presentations for management review.

 Analyze product performance and recommend improvements.

Regulatory & Compliance

 Ensure product compliance with regulatory requirements (e.g., FDA, labeling standards).

 Coordinate with QA and Regulatory teams for product approvals and documentation.

 Ensure adherence to food safety and quality standards.

Benefits

 Car Plan/Rent your own car with fleet card

 HMO

 Leave Credits

 On-site parking

 Opportunities for promotion

 Trade tools with Revolving Fund

Work Location: Malabon Head office and once a week field work within NCR

Work Schedule: Mondays to Fridays 8am to 6:30pm compressed work week

Product Manager - 3 yrs Experience in FMCG