Position: E-Commerce Marketing Manager

The Company is looking for a dynamic and results-driven E-Commerce Marketing Manager to lead and execute integrated marketing strategies across influencer marketing, affiliate programs, e-commerce, social media, and brand activations.

This role is ideal for someone who can balance strategic leadership with hands-on execution, while also building and scaling the marketing department, establishing systems, and developing new team members.

Key Responsibilities

1. Marketing Leadership & Strategy

Develop and execute overall marketing strategies aligned with business goals
Lead planning for product launches, campaign spikes, and major sales events
Analyze market trends, competitors, and customer insights to improve performance
Set KPIs and monitor performance across all marketing channels
Drive overall brand growth and revenue impact

2. Building the Marketing Department

Help establish and structure the marketing department from the ground up or scale existing team
Define roles, workflows, and responsibilities across the team
Create and implement Standard Operating Procedures (SOPs) for all marketing functions
Develop systems for campaign planning, approvals, reporting, and execution
Ensure smooth coordination between marketing, ads, sales, and creative teams

3. Team Management, Hiring & Training

Recruit, onboard, and train new marketing hires
Mentor and develop team members for performance and growth
Conduct regular training sessions on marketing systems, tools, and best practices
Build a strong, performance-driven and collaborative team culture
Conduct performance reviews and provide continuous feedback

4. Influencer & Affiliate Marketing

Lead influencer and affiliate strategy, partnerships, and execution
Manage collaborations, content approvals, and campaign performance tracking
Oversee affiliate programs including incentives and optimization
Coordinate with paid ads team for boosted content and performance alignment

5. Campaigns, PR & Budget Management

Conceptualize and execute integrated marketing campaigns
Lead PR initiatives including PR kits and brand exposure efforts
Manage marketing budgets and ensure strong ROI
Handle payments for influencers, affiliates, and campaign activities

6. E-Commerce Marketing

Drive growth across TikTok Shop, Shopee, and Lazada
Plan promotions, vouchers, discounts, and livestream campaigns
Optimize platform performance using data-driven strategies

7. Events & Brand Activations

Lead planning and execution of events, photoshoots, and activations
Coordinate with internal teams and external partners
Ensure high-quality execution and brand representation
Act as brand representative or host when needed

8. Social Media & Community Management

Oversee social media strategy, content planning, and engagement
Manage community programs (e.g., ambassadors, brand groups)
Ensure consistent brand visibility and audience growth

9. Campaign Execution (Spike Days & Livestreams)

Lead execution of major campaign days and sales events
Coordinate livestream strategies with influencers and affiliates
Monitor real-time performance and optimize campaigns during execution

10. Content & Creative Direction

Oversee marketing creatives and content across all channels
Provide direction to design and content teams
Ensure brand consistency and high-quality output

11. Reporting & Performance Management

Track and analyze campaign performance and ROI
Prepare reports for business reviews and leadership updates
Use data insights to improve future campaigns and strategy

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field
Proven experience in a marketing leadership role (e-commerce/digital preferred)
Strong background in influencer marketing, affiliate marketing, and campaign execution
Experience with TikTok Shop, Shopee, and Lazada is a strong advantage
Strong leadership, organizational, and project management skills
Creative, data-driven, and highly strategic thinker
Excellent communication and stakeholder management skills
Amenable to work onsite in Cubao, Quezon City (Monday to Friday).

Ecommerce Marketing Manager