About The Role

As a Senior Manager in Accenture Song, you will shape and lead growth strategy for key regional accounts, partnering closely with C-suite and senior marketing leaders. You will connect strategy to measurable outcomes—driving revenue, retention, and customer lifetime value—while translating AI-driven ideas into scalable, commercial impact.

Key Responsibilities

Lead end-to-end growth strategy for strategic accounts, advising senior stakeholders and facilitating executive-level decisions

Diagnose growth leakage across acquisition, engagement, and retention; identify high-impact opportunities

Build robust, data-driven business cases that quantify revenue and margin impact

Define AI-powered customer journeys that are personalised, adaptive, and scalable

Identify where agentic AI can automate decisions, personalise interactions, and optimise performance across the marketing lifecycle

Bridge strategy and execution by working across data, technology, and creative teams to deliver tangible outcomes

Establish data and decisioning frameworks that enable always-on, intelligent customer engagement

Mobilise and lead cross-functional teams, designing effective operating models and developing team capability

Required Qualifications

Proven experience in growth strategy, digital transformation, or marketing strategy consulting

Strong commercial acumen with ability to translate insights into measurable business outcomes

Experience advising senior stakeholders and leading executive-level conversations

Understanding of data-driven marketing, customer journey design, and personalisation strategies

Familiarity with AI and advanced analytics applications in marketing and customer experience

Demonstrated ability to lead cross-functional teams in complex, fast-paced environments

Excellent problem-solving, communication, and stakeholder management skills

Preferred Qualifications

Experience in consulting within large-scale regional or global accounts

Exposure to marketing technology ecosystems and customer data platforms

Knowledge of AI-driven decisioning or automation use cases

Experience contributing to thought leadership or business development initiatives

Growth Strategy Delivery Lead Senior Manager