We are seeking a driven Sales Executive to grow our retail channel business across hypermarkets, electronics specialty stores, and pharmacies in Malaysia. You will own new account acquisition, deepen existing retail partnerships, and manage distributor/agent relationships - with a strong focus on in-store visibility - reporting directly to the Country Representative.

Key Responsibilities

1. New Business Development

Prospect and pitch to hypermarkets, electronics specialty stores, pharmacies, and convenience stores
Develop and execute retail channel expansion strategies based on market and competitor analysis
Lead negotiations, pricing/terms discussions, and close new retail accounts
Build and maintain a structured prospect pipeline with consistent follow-up

2. Account Management & Retention

Conduct regular client visits, maintain relationships, and identify upsell/cross-sell opportunities
Coordinate orders, delivery timelines, and stock levels with clients and internal teams
Ensure client satisfaction by resolving issues and responding to inquiries promptly
Track account performance metrics and provide regular reporting with improvement proposals

3. Distributor & Agent Management

Conduct regular meetings with distributors and agents to maintain strong partnerships
Set sales targets, track progress, and support agents in achieving goals
Deliver product training and share promotional strategies with distributor/agent staff
Evaluate distributor performance and develop action plans for improvement
Identify, evaluate, and onboard new distributor and agent partners

4. Sales Promotion & In-Store Execution

Develop and present in-store display concepts, fixture layouts, and zoning proposals to retail partners
Implement and maintain planograms, shelf placement, and merchandising standards
Create, place, and maintain POP materials and promotional assets in-store
Conduct product demonstrations and training sessions for retail partner staff
Plan and execute in-store campaigns and promotional activities

5. Reporting & Internal Coordination

Submit regular sales reports and market briefings to the Country Representative
Coordinate with the Country Representative and back office on pricing, inventory, and product matters
Maintain daily/weekly sales activity records and CRM pipeline
Liaise with back office on order processing and billing

why join this position

High Autonomy in a Growing Market

Shape your own retail territory in Malaysia's growing IT gadgets market, with real ownership over strategy and execution.

Performance-Based Compensation

Competitive base (RM 5,500-8,000) plus performance commission - your results directly reflect in your earnings.

Direct Access to Decision-Making

Report directly to the Country Representative for fast decision-making - your field insights directly shape strategy.

Career Growth Potential

As the company scales, a clear path to sales lead or management role awaits strong performers.

Min. 2 years of retail or channel sales experience in the IT gadgets / consumer electronics industry
Proven track record selling into hypermarkets, electronics retailers, or similar retail channels
Experience managing or collaborating with distributors or sales agents
Hands-on experience planning and executing in-store promotional and merchandising activities
Strong presentation, negotiation, and closing skills
Business-level proficiency in at least 2 of: English, Bahasa Malaysia, Mandarin Chinese

Proficient in Excel and familiarity with CRM / SFA tools

Sales Executive

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