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Media Buyer Specialist

At Keri

Part-Time (with opportunity to transition to Full-Time) | Remote (Philippines) | Independent Contractor

Benefits

Paid Time Off
Monthly Internet Stipend
Coursera access to support ongoing learning and skill development

About the Role

Keri is looking for a data-driven and results-oriented Media Buyer Specialist to manage and optimize paid advertising campaigns for growing brands.

This is a fast-paced, agency-level role focused on the day-to-day management of media buying across platforms, with a primary focus on Meta, Google, and TikTok. You'll be responsible for campaign guidance and setup, budget management, audience targeting, performance monitoring, testing, optimization, and scaling.

The ideal candidate understands how to turn campaign data into actionable decisions. You should be comfortable managing multiple campaigns and budgets, identifying performance opportunities, and making timely adjustments to improve efficiency and results.

You'll work closely with Keri's marketing, creative, and strategy teams to ensure media buying decisions are aligned with campaign goals and creative performance.

Key Responsibilities

Set up, launch, and manage paid advertising campaigns across Meta and TikTok
Manage campaign budgets, spend pacing, bidding, and budget allocation
Monitor campaign performance and identify opportunities for optimization
Analyze key metrics including ROAS, CPA, CPM, CTR, CPC, CVR, and conversion volume
Manage audience targeting, segmentation, retargeting, and campaign structures
Conduct and manage A/B tests across audiences, creatives, offers, and campaign structures
Scale campaigns while maintaining target performance and efficiency
Identify underperforming campaigns, ad sets, audiences, and creatives and take corrective action
Monitor creative performance and provide insights and recommendations to the creative team
Work with tracking and analytics teams to ensure accurate campaign attribution and reporting
Prepare regular performance reports and communicate key insights and recommendations
Stay up to date with Meta and TikTok platform updates, advertising trends, and media buying best practices

What We Look For

2+ years of hands-on experience in media buying or paid advertising
Proven experience managing campaigns on Meta Ads Manager and TikTok Ads Manager
Strong understanding of campaign structures, audience targeting, bidding, budgeting, and optimization
Comfortable managing and optimizing advertising budgets
Strong analytical skills and ability to make decisions based on performance data
Understanding of full-funnel paid media and customer acquisition
Experience with A/B testing and performance optimization
Strong attention to detail and ability to manage multiple campaigns simultaneously
Strong written and verbal English communication skills
Ability to work independently in a fast-paced agency environment

Nice to Have

Experience working with ecommerce or DTC brands
Experience managing significant monthly ad spend
Familiarity with Shopify and ecommerce tracking
Experience with Meta Pixel, TikTok Pixel, Events Manager, and conversion tracking
Experience with Google Analytics 4, Google Tag Manager, or similar analytics tools
Experience with attribution and reporting platforms such as Triple Whale or Northbeam
Understanding of creative testing and performance creative strategy
Experience developing media buying strategies based on customer acquisition and LTV
Experience managing multiple client accounts in an agency environment

Compensation

Rate: $8.00 per hour
Internet Stipend
2 weeks PTO