Location: BGC Taguig

Work Setup: Full Onsite

Schedule: Monday to Friday, Dayshift

Role Overview

The GT Marketing Associate Manager is responsible for driving retailer and trade marketing initiatives that accelerate sales-to-trade and support sustainable growth across General Trade channels. The role develops and executes channel-specific programs, Route-to-Market (RTM) initiatives, and Below-the-Line (BTL) activations to improve distribution, visibility, and conversion. The position identifies growth opportunities, diagnoses channel performance issues, and ensures effective execution of nationwide programs from planning through post-implementation evaluation.

Qualifications

Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
At least 4–5 years of experience in Trade Marketing, Channel Development, Distribution, or General Trade within the FMCG industry.
Strong exposure to General Trade channels, including sari-sari stores, wholesalers, distributors, and other traditional trade accounts.
Experience in developing and executing BTL programs and Route-to-Market (RTM) initiatives, from planning and implementation to monitoring and evaluation for nationwide scope of initiatives.
Proven track record in driving channel growth, distribution expansion, and trade marketing programs that deliver commercial results.
Strong analytical and problem-solving skills, with the ability to diagnose channel performance gaps and recommend improvement strategies.
Strong project management capabilities, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.

Key Responsibilities

Trade Marketing & Channel Development

Analyze channel performance and identify growth opportunities across General Trade channels.
Develop and implement trade marketing programs that drive distribution, visibility, and sales conversion.
Diagnose performance issues and recommend corrective actions to improve channel effectiveness and commercial outcomes.

Route-to-Market (RTM) & Distribution Excellence

Support the development and execution of RTM initiatives to improve market coverage, outlet reach, and distribution efficiency.
Partner with sales, distributors, and commercial teams to strengthen execution across traditional trade channels.
Monitor key distribution and channel health metrics, ensuring alignment with business objectives.

BTL Program Management

Lead end-to-end execution of BTL activations and trade programs, including planning, rollout, monitoring, and post-activity evaluation.
Ensure effective implementation of merchandising, visibility, and trade engagement initiatives across priority markets.
Evaluate program effectiveness and recommend enhancements based on performance results and market feedback.

Strategic Projects & Nationwide Initiatives

Support the development and execution of national and regional channel growth programs aligned with business priorities.
Lead or contribute to major trade and channel initiatives, ensuring timely execution and delivery of intended business outcomes.
Collaborate with cross-functional stakeholders to ensure alignment, scalability, and sustainability of implemented programs.

GT Marketing Associate Manager (F&B & FMCG) | Taguig