About us

Who we are

Busy Mama Cleaning Services is a growing residential and commercial cleaning company built on trust, reliability, and spotless results. We serve busy families and professionals who deserve a clean home without the stress. We're scaling fast and looking for a sharp Facebook Ads Strategist to fuel our next phase of growth.

The role

What you'll do

Plan, launch, and manage Facebook ad campaigns from scratch, from audience research to creative briefing to live optimization.
Build and manage full-funnel ad strategies: awareness, lead generation, retargeting, and conversion campaigns tailored to our cleaning service audience.
Write compelling ad copy and work closely with our creative team (or produce your own) to develop scroll-stopping visuals and video content.
Set up, monitor, and continuously optimize campaigns using A/B testing, audience segmentation, and data-driven decisions.
Manage monthly ad budgets responsibly, ensuring efficient cost-per-lead and cost-per-acquisition targets are met or exceeded.
Produce clear weekly and monthly performance reports with insights, recommendations, and next steps.
Stay current on Meta algorithm changes, platform updates, and industry best practices to keep our campaigns ahead of the curve.
Collaborate with the owner to align ad strategy with business goals, seasonal promotions, and new service offerings.

Requirements

What we're looking for

Proven FB Ads experience — at least 2-3 years running paid social campaigns, ideally for local service businesses (cleaning, home services, or similar).
Meta Business Suite proficiency — comfortable navigating Ads Manager, Business Manager, and the Conversions API.
Strong copywriting instincts — able to write ad copy that speaks to tired, busy moms and working professionals who want their home handled.
Data fluency — you can read a performance dashboard, identify what's not working, and pivot fast without being asked.
Budget management — experience managing monthly ad budgets with proven ROAS outcomes.
Results to show — a portfolio or case studies of campaigns you've run, with real numbers (reach, leads, conversions, and cost-per-result).

Nice to have

Bonus points if you have...

Experience with local service-area targeting and geo-fencing strategies.
Experience managing Google Ads or TikTok Ads alongside Facebook campaigns.
Ability to design simple ad creatives using Canva, CapCut, or similar tools.

Compensation

What we offer

Competitive monthly salary
Full flexibility — you manage your schedule, we care about results, not hours.

FB Ads Strategist