Job Overview

We are looking for a results-driven Digital Marketing Professional to plan, execute, and optimize paid advertising campaigns across international markets (excluding India) for our EdTech platform. The role focuses on lead generation, performance marketing, and scaling campaigns across multiple digital channels.

Key Responsibilities:

Plan and execute paid ad campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and other platforms
Generate high-quality international leads for online courses, certifications, and degree programs
Research and target country-specific audiences based on demographics, interests, and behavior
Create and manage ad creatives, copies, and landing page strategies
Optimize campaigns to improve CPL, CTR, conversion rate, and ROAS
Monitor daily performance and scale winning campaigns
Coordinate with design and content teams for ad creatives and videos
Implement remarketing and lookalike audience strategies
Track performance using tools like Google Analytics, Meta Pixel, and Google Tag Manager
Ensure leads are properly integrated into CRM (Zoho or similar)
Prepare weekly and monthly performance reports

Required Skills & Tools:

Hands-on experience with: Meta Ads (Facebook & Instagram)

Google Ads (Search, Display, YouTube)
LinkedIn Ads (preferred)
Strong understanding of lead generation funnels
Experience running international campaigns
Knowledge of audience targeting, bidding strategies, and A/B testing
Familiarity with Google Analytics, Meta Pixel, and conversion tracking
Basic understanding of landing pages & CRO

Preferred Qualifications:

Experience in EdTech / Education / Online Courses
Knowledge of WhatsApp & email automation
Understanding of SEO & content marketing
Ability to manage budgets and scale campaigns efficiently
Strong analytical and problem-solving skills

Experience:

3–4 years of experience in Digital Marketing / Performance Marketing
(Experienced with strong hands-on ad experience and portfolio are welcome)
Key Metrics (KPIs)
Cost per Lead (CPL)
Lead Quality & Conversion Rate
Campaign ROI
Country-wise performance

Digital Marketing Executive / Manager (International Lead Generation)