POSITION DESCRIPTION

The Global Advertising Lead owns Amazon advertising strategy, execution standards, and performance outcomes across US, CA, UK, EU, and AU. The role is accountable for building a scalable, repeatable global operating model for Amazon Ads (SP/SB/SD/DSP where applicable), ensuring spend is efficient, growth is profitable, and advertising is fully aligned to retail fundamentals (availability, pricing, content, promo plan, and selection). This is a player/coach role: strategic direction + hands on oversight + partner management (AVS + agencies) + internal stakeholder leadership.

KEY RESPONSIBILITIES

Global Amazon Ads Strategy & Standards

• Own the global Amazon advertising playbook: campaign structure, segmentation, targeting strategy, bidding logic, placement strategy, and testing framework by market

• Set category-level and market-level budgets, guardrails, and performance targets (ACOS/TACOS/ROAS, CVR, CPC, share of voice where measurable)

• Define the global measurement model including incrementality assumptions, halo effects, and attribution limitations

Execution Leadership (SP / SB / SD + DSP where relevant)

• Lead day to day performance management across:

o Sponsored Products (harvesting, exact/phrase/broad strategy, product targeting)

o Sponsored Brands (brand defense, category conquest, store routing, video)

o Sponsored Display (retargeting, views remarketing, competitor/product targeting)

o DSP (where used): audience strategy, remarketing, prospecting, and upper funnel contribution

• Ensure creative and store experiences are optimized: Store pathing, SB video pipelines, and landing page relevance

Keyword & Targeting Ownership (Amazon SEO + Paid Integration)

• Own keyword strategy for paid across markets; collaborate with category growth lead to drive:

o Retail readiness (titles, bullets, backend terms, A+ where applicable)

o Product positioning and category taxonomy

• Build a global keyword universe and localisation rules (UK vs EU language nuance, US vs CA differences, etc.)

Launch, Promo, and Peak Event Readiness

• Own the Amazon Ads component of:

o New product launches (ramp plans, ranking strategy, budget phasing)

o Peak events (Prime Day, Black Friday/Cyber Monday, seasonal peaks)

o Deal periods (promo routing strategy, incremental budget logic, guardrails)

• Partner closely with internal teams to scale ads alongside stock, price and content.

Budget Governance & Forecasting

• Manage multi market budgets with weekly pacing and monthly reforecast

• Build a spend → outcome narrative by market and category:

o What drove change (CPC, CVR, organic rank, price, availability, competitive shifts.

• Drive efficiency improvements through portfolio management (de prioritise low contribution SKUs, focus on hero items)

Analytics, Reporting & Insight Engine

• Build performance reporting that is:

o market comparable

o actionable (clear do next recommendations)

o trusted by finance and leadership

• Use Amazon tools and data sources as appropriate (e.g., campaign reporting, Brand Metrics/brand share signals where available, AMC if DSP is utilised, etc.)

AVS Leadership & Cross Functional Influence

• Own the relationship rhythm with Amazon Vendor Services (AVS):

o Agenda setting, opportunity pipeline, blockers list, escalation paths

• Convert AVS recommendations into execution plans with owners, dates, expected impact, and measurement

Agency & Partner Management (When Used)

• Define what stays in house vs outsourced

• Hold agencies to:

o structured weekly outputs

o test logs and learning agendas

o documented and changes and rationale

o clear commercial results (not just activity)

REQUIRED EXPERIENCE & SKILLS

Essential

• 5–8+ years in Amazon advertising / retail media with multi market responsibility

• Deep hands-on expertise in Sponsored Ads (SP/SB/SD); working knowledge of DSP a plus

• Strong commercial understanding: ACOS vs TACOS, margin impact, and portfolio trade-offs

• Excellent stakeholder management with ability to influence without direct authority

• Proven ability to build repeatable systems: playbooks, reporting, testing frameworks

Desirable

• Experience on Vendor Central (1P) and/or Seller Central (3P) models

• Experience managing agencies and internal teams simultaneously

• Familiarity with international expansion and localisation challenges across UK/EU/NA/AU

Candidates must be located in Metro Manila, Philippines.

40 Hours per Week (Monday - Friday) 8:00 AM to 5:00 PM UK Time