ROLE OVERVIEW

PRODUCT LIFE CYCLE MANAGEMENT.

Leads the product life cycle management and applies in-depth understanding of relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.
Champions proactive response to changes brought about by new challenges and opportunities (e.g. competition, consumer needs).
Drives commercialization of new solutions for the core business, including post-launch reviews.

DEVELOPMENT OF BRAND VISION, GROWTH STRATEGY AND ARCHITECTURE

Leads the development of brand vision, short / long-term growth strategies, and architecture.
Leads the brand team in ensuring sustainable business growth and strengthening of brand equity over time.

MARKETING / CAMPAIGN PLAN DEVELOPMENT AND EXECUTION.

Translates strategic priorities into operational reality by driving end-to-end management of marketing campaigns and programs from ideation to execution, including oversight of executions handled by direct report.
Drives responsible experimentation and develops in others the passion for innovation by constantly encouraging the generation and testing of new ideas.
Builds relationship with relevant stakeholders and effectively communicates the marketing plan/campaign that will lead to the desired results. Drives synthesis of key learnings and recommends way forward for program replicability and sustainability.

OVERALL STEWARDSHIP OF BUSINESS PLANNING/INTEGRATION AND P&L.

Leads discussions with brand team and internal partners for effective business planning.
Drives end-to-end business planning and management for the product handled (marketing, demand/supply chain, financials).
Oversees the management of resources and reviews financial impact of brand plans.
Leads the identification and go after opportunities to deliver cost efficiencies / business results and optimizes brand profitability.

PEOPLE MANAGEMENT.

Encourages individual contributions, drives delivery of excellent business results, and assumes command responsibility for the direct report's actions and development.
Regularly assesses employee performance and ensures career development.
Facilitates regular feedback with direct report to ensure proper coaching and alignment.

QUALIFICATIONS:

Graduate of BS Management, BS Business Administration, BS Economics or any Management / Marketing Course
With at least 5 years of experience in marketing or related field such as sales
With excellent communication skills with the ability to express ideas clearly, logically, and in an organized manner
Demonstrates strong interest in pursuing a career in Brand/Product Management, with clear commitment to this function.
Highly driven and results-oriented, with a strong motivation to succeed and grow in the role.

PRODUCT MANAGER (CONSUMER)