The Associate Creative Director - Content will drive content and design strategy for a range of clients, requiring expertise in content creation, branding, and UI/UX design. You will work closely with clients and a multidisciplinary team to produce impactful marketing campaigns. Experience in B2B marketing is preferred.

Key Responsibilities

Strategic Assessment : Independently assess client's B2B marketing maturity, define marketing goals and objectives, and clarify project scopes with client stakeholders.
Client Engagement : Establish and align procedures and timelines for content operations and KPIs with clients. Build and stabilize content production processes and workflows.
Content Audits : Perform content audits, map content to buyer stages, and formulate new content plans to meet client objectives.
Cross-Functional Collaboration : Engage with design and UI/UX teams to integrate branding and UI/UX recommendations.
Priority Coordination : Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
Performance Analysis : Analyze performance data, collaborating with campaign strategists and data analysts to optimize marketing campaigns.
Best Practices: Champion 2X best practices for content and design with client stakeholders.

Requirements

10+ years of professional writing and content creation.
3+ years managing and refining content or creative strategy.
Experience in business content marketing and demand generation.
Project management or coordination experience with design and UI/UX teams is a plus.
Bachelor's degree or diploma in advertising, marketing, business, journalism, OR relevant experience.
Concise and engaging writing and editing skills.
Impeccable spelling and grammar.
Experience and familiarity with online marketing, content marketing, and demand generation best practices
Strategic and creative thinking about content.
Familiarity with business and technology sectors.
Excellent research and organizational capabilities.
Ability to learn quickly and adapt to changing needs.
Ability to onboard and train new writers effectively
Strong quality control and feedback skills to maintain writing standards
Amenable to a hybrid setup requiring onsite work twice a week
Flexible with both APAC and US shifts

KPIs

Get, want, and have the capacity to fulfill the requirements of the content marketing specialization.
Fulfillment of Key Performance Indicators related to quality, turnaround time, workflow adherence, productivity benchmarks, and client marketing goals.

Core Functions

Content Architect

Content Auditing, Strategy and Production Plan : Conduct a thorough content audit to assess the current materials and identify areas for improvement and provide recommendations aligned with client's marketing/business goals. Once these recommendations are agreed upon, develop a detailed roadmap and execution plan -end-to-end content production plan encompassing both content creation and design team to ensure a seamless implementation.
Collaboration : Work with cross-functional teams to ensure cohesive and effective content delivery.
Client Interaction : Be seen as a strategic partner to the main stakeholder by taking on a proactive consultative role.
Onboarding : Ensure that the onboarding of writers adheres to 2X best practices and standards.
Quality Assurance : Oversee quality assurance of client content operations to ensure compliance with best practices and high-quality output.

Fulfillment of Key Performance Indicators related to quality, turnaround time, workflow adherence, productivity benchmarks, and client marketing goals:

Quality : Ensuring quality and consistency in content output.
New client stabilization : Successful execution of content strategies and adherence to strategy implementation timelines, and seamless deployment of the Run team.
Workflow adherence : Collaborate with various functions (Governance, Design, Campaigns, Data, UI/UX, Video, Web, SEO) to meet marketing goals. Use of all required communication platforms on the client team.
Client management : Achievement of client-specific KPIs and meeting or exceeding client expectations
Client team writer utilization : Ensure proper utilization of writers (mitigate scope creep)
Thought leadership : Stay up to date with industry trends and emerging technologies and develop workshops to help junior writers leverage these trends to stay ahead of the competition.
Internal projects/cover as required : Be open to participating in internal projects and/or serve as back-up/cover resource for key clients when needed

Education

Bachelor's degree preferably in Advertising, Humanities, Journalism, Mass Communications, Marketing, PR, Business Administration, and other related courses.

Portfolio Requirements

Long-form content samples (blogs, publications, whitepapers, case studies)
Short-form content samples (email copy, social media copy)
Other content samples (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentations)

Salary: PHP 130,000 per month (based on experience and qualifications)

Why join us

Competitive package
IT equipment will be provided upon hire
Mental Health Leave
Single Parent Leave
HMO with Dental Coverage
Paid Bereavement/Family Leave
Life Insurance
Maternity & Paternity Leave