About The Client

We're helping a Cork-based digital agency find a Senior Digital Marketing Manager to lead performance-driven lead generation campaigns across multiple client accounts.

The agency works with Irish SMEs across service-based industries, B2B, professional services, retail, and eCommerce — with a strong focus on practical, measurable growth rather than vanity metrics.

This is a performance-focused environment where ownership, strategic thinking, clear communication, and strong campaign execution are highly valued.

The Role

We're looking for a highly experienced digital marketer who can take ownership of lead-generation campaigns across multiple client accounts and operate independently without constant direction.

This is not a junior execution role. The ideal candidate should be able to assess an account strategically, identify what's working (and what isn't), and proactively recommend and implement improvements.

The role will primarily support clients in:

Home Services (solar, kitchens, windows, installations, etc.)
B2B & Professional Services (accountants, solicitors, IT services, consultants, etc.)

The primary focus is on generating qualified leads through Google Ads and Meta Ads, while also contributing to SEO, AI-assisted marketing workflows, tracking, and campaign strategy.

Role Details

Commitment: Full-Time

Location: Fully Remote (PH-based candidates preferred)

Working Hours: Aligned with UK business hours

Engagement: Independent Contractor

Start Date: ASAP

Monthly Rate: USD 1600-2000/month (depending on level of experience)

What You'll Do

Paid Media Campaign Management (Core Focus)

Manage multiple client advertising accounts across Google Ads and Meta Ads
Plan, launch, monitor, and optimise lead-generation campaigns
Review performance data and identify the highest-impact optimisation opportunities
Build campaign strategies based on client goals, budget, audience, and funnel performance
Manage campaign structure, targeting, bidding, testing, and optimisation

Strategy, Creative & Performance

Write or direct ad copy, campaign angles, and landing page recommendations
Brief designers or creative teams on required campaign assets
Use data to explain what is working, what needs improvement, and what should happen next
Support lead-generation strategy across both home services and B2B client accounts
Apply SEO understanding where relevant, especially around landing pages, site structure, and AI search visibility

Analytics, Tracking & Optimisation

Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms
Monitor conversion performance, attribution, and funnel quality
Support reporting, dashboards, and campaign analysis
Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates

AI Tools & Workflow Efficiency

Use AI tools such as Claude, ChatGPT, or similar platforms to improve:

Research
Campaign planning
Analysis
Productivity

Apply AI practically to enhance execution quality and efficiency

Communication & Account Ownership

Provide clear performance updates, recommendations, and next steps
Manage priorities across multiple accounts independently
Communicate professionally with internal team members and, where needed, clients

What We're Looking For

Must-Haves

8–10+ years of digital marketing experience
Strong hands-on experience with Google Ads
Strong hands-on experience with Meta Ads
Proven experience managing lead-generation campaigns (not just eCommerce or awareness campaigns)
Experience working with service-based businesses, ideally home services or B2B companies
Strong understanding of:

Paid media strategy
Campaign structure
Tracking and attribution
Testing and optimisation

Good SEO understanding, particularly around:

Landing pages
Site structure
AI search evolution

Strong knowledge of:

Google Analytics (GA4)
Google Search Console
Tracking and conversion setup
CRM systems such as HubSpot, GoHighLevel, or similar

Excellent English communication skills (written and spoken)
Experience working remotely and independently
Ability to manage multiple accounts simultaneously without heavy supervision

Nice-to-Haves

LinkedIn Ads experience
TikTok Ads experience
Agency experience
Experience working with UK, US, or Western-market clients
Experience improving landing page conversion rates
Familiarity with dashboards, analytics, and attribution tools
Experience using AI tools within marketing workflows

Ideal Candidate Profile

This role is ideal for someone who:

Is both strategic and hands-on
Can independently assess accounts and make strong recommendations
Understands how to generate qualified leads, not just clicks or impressions
Is proactive, commercially aware, and highly accountable
Uses data to drive decisions and communicate clearly
Is comfortable operating in a fast-moving agency environment with multiple priorities
Sees AI as a practical productivity tool, not just a trend

Recruitment Process

Initial Interview
Client Interview
Practical Assessment (if deemed necessary)
Offer & Onboarding

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Senior Digital Marketing Manager (Lead Gen)