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JOB PURPOSE

· Responsible to lead a series of product & develop an integrated marketing plan and deliver the same in required timelines in sync with Product and Marketing Objectives.

KEY RESPONSIBILITIES

Understanding of TG and Developing New Product Launch Strategy for the concerned Category
Work on Market Analysis, competition mapping, consumer insights, Product Positioning &customer segmentation to develop Product Value Proposition and output Key Messaging
Cre

Senior Manager - GTM (Product Marketing)