Applications will be processed as long as job posting is active.

Role Location: Taguig City (Hybrid)

DIGITAL MARKETING EXPERT

Be part of JTI's global digital marketing engine and help bring data‑driven CRM campaigns to life across international markets. In this role, you'll sit at the core of our global eCRM operations, executing high‑impact lifecycle and campaign communications for RRP brands. You'll work with advanced CDP and marketing automation platforms while collaborating closely with global and local stakeholders to deliver high‑quality, consumer‑focused experiences at scale.

What You'll Do:

Execute end‑to‑end CRM campaigns and lifecycle communications across email and other CRM channels for assigned markets
Build activation‑ready audience segments in the CDP using the global data model to enable accurate and compliant targeting
Configure, deploy, and optimize CRM workflows in marketing automation platforms based on market briefs and campaign objectives
Build, load, and QA personalized HTML emails, ensuring correct rendering, personalization, and flawless delivery
Apply global execution standards, naming conventions, and governance rules to ensure consistent multi‑market delivery
Collaborate with global eCRM, data, and technology teams to continuously improve processes, templates, and automation efficiency

What We're Looking For:

2 to 3 years of hands‑on experience with CDP and marketing automation platforms in a multi‑market or multi‑stakeholder environment
Strong understanding of CRM data models, targeting logic, and lifecycle marketing
Solid HTML email build experience, including compatibility and rendering checks
Ability to manage multiple campaigns and markets under tight timelines with high attention to detail
Experience with Treasure Data and Adobe Campaign Classic v8 is a strong plus
Strong English communication skills and confidence working with global stakeholders

What to Expect:

At JTI GBS, we prioritize your well‑being with comprehensive wellness initiatives, hybrid and flexible work setups, and benefits like daily meals and shuttle services. As part of our global business services hub, you'll gain access to world‑class development programs and opportunities to collaborate, grow, and progress across JTI's international markets.

Digital Marketing Expert (CRM)