Responsibilities

Build and maintain advanced Tableau Next dashboards, including live Salesforce Data Cloud connections, complex calculated metrics, drill‑through experiences, row‑level security, and certified dashboards.
Deliver marketing analytics across the funnel, including multi‑touch attribution, campaign performance measurement, cohort analysis, and agent‑influenced revenue reporting.
Design and govern measurement frameworks, defining KPI taxonomy, metric definitions, and reporting standards aligned to Criteo Go business outcomes and Agent force agent performance.
Integrate Tableau with Data 360 unified profiles and activation data, designing efficient queries for real‑time and scheduled analytics use cases.
Produce MC Next performance reporting, surfacing email, push, and campaign performance data and connecting send‑level activity to downstream conversions.
Own the analytics and KPI cockpit roadmap, aligning priorities with the Senior Manager, Marketing Data, and V‑Team Lead.
Enable self‑service analytics by delivering certified dashboards and data sources that marketing users can consume without IIT support.
Act as a trusted analytics partner, proactively identifying insights, anomalies, and opportunities to inform marketing leadership decisions.

Profile

5+ years of experience in marketing analytics or business intelligence, with strong hands‑on Tableau experience; Tableau certification strongly preferred.
Advanced expertise in Tableau Next, including live Data Cloud connectivity, complex calculations, drill‑through design, row‑level security, and dashboard certification.
Strong background in marketing analytics, including funnel analysis, multi‑touch attribution, campaign performance measurement, cohort analysis, and revenue reporting.
Proven experience designing measurement frameworks, KPI taxonomies, metric definitions, and reporting standards for enterprise marketing organizations.
Hands‑on experience integrating Tableau with Salesforce Data Cloud (Data 360) and activation data for real‑time and scheduled analytics.
Experience reporting on MC Next performance, connecting channel‑level engagement to downstream customer and revenue outcomes.
Insight‑oriented and analytical, able to interpret data, surface anomalies, and proactively recommend actions to marketing leadership.
Strong governance mindset: enforces metric consistency, single‑source‑of‑truth principles, and owns or contributes to the analytics data dictionary.
Able to operate independently while collaborating closely with stakeholders across marketing, data, and leadership teams.

Tableau Next/ Marketing Analytics Sr. Specialist