attribution modeling , Full-funnel paid media strategy, TikTok Ads Manager, Google Ads, Meta Ads Manager, Performance data interpretation, Budget optimization, Shopee, Lazada, Cross-channel analytics

Shopify, E-commerce account management, Digital Marketing, Retention marketing, Klaviyo, Workflow systems

Power Bi, Forecasting, Category Management, Strategy Development, Category Planning, Data-Driven Decision-Making, Research Interpretation, nielsen, Organizational Abilities, Sales Trade Marketing, New Product Launches, Project Management, program execution, Data Analysis, Inventory Management, Category Performance Tracking, Financial Management

Modeling, Analytics, experiment design, large-scale data analysis, attribution analysis, user growth models, e-commerce strategy, statistical methods, platform operations

attribution , Sql, performance marketing tracking, advanced Excel modelling

Portfolio or program tracking tools e.g. JIRA portfolio dashboards, Risk assessment and mitigation planning, Stakeholder facilitation and structured workshop leadership, Vendor proposal review and commercial analysis, Performance metric and milestone definition, Development of executive-ready strategy and decision materials, Roadmap and sequencing design for complex IT initiatives, Governance framework and escalation model design