Role: Digital Marketing Officer - Search Engine Optimization

Company: WELCOME BANK (RURAL BANK), INC.

Location: Ortigas, Pasig City, Metro Manila

Keywords: Digital & Search Marketing (Marketing & Communications), SEO

Job Description

The Digital Marketing Officer is responsible for strengthening bank's online presence by

developing, implementing, and optimizing digital marketing strategies that increase Google

visibility including other digital platforms and drive online engagement to boost loans and savings

applications. This role requires a data-driven marketer that understands local market behavior

and effectively uses digital platforms to identify, target, and engage potential customers and

clients.

What you'll be doing:

• Develop, implement, and optimize digital marketing campaigns across social media and

Google platforms to increase brand awareness, engagement, and local visibility;

• Create, manage, and monitor social media campaigns to effectively promote the bank's

products and services;

• Utilize digital marketing tools, including SEO and SEM (Google Ads), to improve search

rankings, drive targeted traffic, and generate qualified leads;

• Strengthen the bank's Google presence through keyword optimization, local SEO, and

management of Google Business Profile and listings;

• Optimize website and landing pages to improve user experience, ensure mobile

responsiveness, and increase online loan and savings applications;

• Implement retargeting strategies to re-engage website visitors who did not complete

applications or interact with ads;

• Identify and engage potential customers, including individuals and local business clients,

seeking loan and savings solutions;

• Develop targeted audience strategies using data insights and digital tools to effectively

reach and convert prospects;

• Analyze campaign performance using a data-driven approach, track key metrics, and

continuously refine strategies for better results;

• Collaborate with internal teams and branch staff to ensure consistent messaging and

alignment with business goals and community engagement efforts.

What we're looking for:

• At least 5 years of relevant experience in digital marketing with a strong background

aligned to the responsibilities outlined above.

• Strong knowledge of Google tools, including SEO, SEM, and Google Ads.

• Experience in local SEO and targeting geographically specific audiences.

• Data-driven mindset with the ability to analyze and optimize campaign performance.

• Excellent communication and interpersonal skills to effectively collaborate with

stakeholders

• Ability to work independently and as part of a team

• Bachelor's degree in Marketing, Business, or a related field

What we offer:

At WELCOME BANK (RURAL BANK), INC., we are committed to providing an environment that

fosters professional growth, work-life balance, and employee well-being. Our benefits package

includes a competitive salary, performance-based bonuses, health insurance, and opportunities

for continuous learning and development. We believe in empowering our employees to reach their

full potential, and we are dedicated to creating a diverse and inclusive workplace where everyone

can thrive.

Digital Marketing Officer SEO