Social Media Manager - AU Market (Remote)

Work From Home | Full-Time | AU Hours | PH-Based

OutsourcedIn is partnering with an Australian client to hire an experienced Social Media Manager with proven hands-on experience managing Australian-based business accounts.

This role requires a strong understanding of the Australian market, audience behaviour, platform trends, and advertising standards. The successful candidate will drive brand awareness, engagement, and lead generation through structured content strategy and paid social campaigns.

Mandatory Requirement

Minimum 2 years experience managing Australian-based social media accounts (ESSENTIAL)

About The Role

You will be responsible for developing and executing social media strategies tailored to the Australian market, managing both organic and paid campaigns, and delivering measurable performance outcomes.

This is a performance-driven role focused on engagement, lead generation, and ROI.

Key Responsibilities

Strategy & Planning

Develop and execute social media strategies aligned with AU market trends

Build structured monthly content calendars

Plan campaign rollouts aligned with business objectives

Identify local audience targeting opportunities

Content Creation

Create engaging, conversion-focused content

Write compelling captions tailored to AU audiences

Oversee graphics and short-form video production

Maintain consistent brand voice

Platform Management

Manage Facebook, Instagram, LinkedIn, and TikTok (if applicable)

Ensure consistency across all channels

Paid Advertising

Manage Meta Ads and LinkedIn Ads campaigns

Build conversion-focused funnels

Optimise cost per lead (CPL)

Conduct A/B testing and campaign refinements

Analytics & Reporting

Track engagement, reach, CTR, CPL, conversions, and ROI

Provide monthly reporting with actionable insights

Optimise campaigns based on performance data

Community Engagement

Manage comments and inbox professionally

Monitor brand reputation

Engage with local audiences and relevant communities

Required Skills & Experience

Minimum 2 years Australian social media management experience

Strong understanding of Australian consumer behaviour

Experience using Meta Business Suite

Hands-on paid ads management experience

Canva or Adobe Suite proficiency

Strong copywriting skills

Data-driven mindset

Highly Regarded

Experience in construction industry

Lead generation campaign experience

Basic video editing skills

Key Performance Indicators

Follower growth

Engagement rate

Cost per lead

Conversion rate

Campaign ROI

Social Media Manager - AU Construction (Remote)

Social Media Marketing Manager