Company Description

Honda Motor Co., Ltd., Japan is establishing a new Digital Innovation entity in India to accelerate growth through customer intelligence, digital platforms, connected experiences, and next-generation mobility solutions.

Headquartered in Bengaluru, this organization will combine Honda's global scale with India's technology ecosystem to build capabilities that directly influence product strategy, customer growth, and new business creation across India and other high-growth markets.

Role Description

This is a full-time hybrid role for a Senior Marketing Manager based in Bengaluru, with the flexibility to work from home as needed. The Senior Marketing Manager will oversee the development and execution of marketing strategies, campaigns, and initiatives to drive brand growth and customer engagement. Key responsibilities include conducting market research, managing digital and traditional marketing channels, collaborating across teams, analyzing campaign performance, and leading strategic marketing efforts to support business goals.

Key Responsibilities

Develop and execute integrated marketing strategies aligned to business growth goals
Lead digital campaigns across paid media, search, social, CRM, partnerships, and owned channels
Drive customer acquisition, lead generation, and lifecycle engagement programs
Build segmentation and personalized campaigns using customer data and insights
Manage brand positioning, messaging, and content strategy for Indian audiences
Track campaign performance, ROI, funnel conversion, and optimization opportunities
Partner with analytics, product, UX, and business teams on go-to-market initiatives
Manage agency partners, vendors, and external marketing ecosystems

Qualifications

Required

9+ years of experience in Marketing, Growth Marketing, Digital Marketing, or Brand Strategy
Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus
Strong experience managing integrated digital campaigns with measurable outcomes
Experience in customer acquisition, CRM, retention, and performance marketing
Strong analytical mindset with ability to use data for optimization
Excellent stakeholder management and communication skills
Outstanding Project Management and Team Leadership skills
Exceptional written and verbal communication skills

Preferred

Proven track record of managing successful marketing campaigns in a dynamic industry, with automobile industry experience being an advantage
Familiarity with CDPs, CRM platforms, Salesforce, Adobe, or marketing automation tools
Experience with Google Analytics, Meta, Google Ads, attribution tools, and dashboards
Experience with state of the art AI tools in marketing.
Experience in high-growth or transformation environments
Understanding of Indian regional consumer segments and media behavior
Passion for innovation and customer-centric marketing approaches

Why join

Join a new strategic organization within Honda
Build modern marketing capabilities from the ground up
High visibility role with strong business impact
Strong long-term career growth potential

Senior Digital Marketing Manager