We are looking for a creative, strategic, and data-driven Digital Marketing Officer to oversee our social media presence across all platforms. The ideal candidate will be responsible for developing and implementing a cohesive social media strategy to increase brand awareness, engagement, and conversions. You will manage content creation, community interaction, performance tracking, and campaign execution.

Develop and execute social media strategies aligned with marketing goals and brand identity.
Manage and grow presence across platforms such as Instagram, Facebook, TikTok, and others.
Create, curate, and schedule high-quality, engaging content (text, images, videos, stories, etc.).
Monitor social media channels for comments, messages, and trends; engage with followers and respond in a timely manner.
Analyze performance metrics and generate reports to evaluate campaign success and optimize future strategies.
Collaborate with marketing, design, PR, and content teams to support promotional campaigns.
Stay current on social media trends, tools, best practices, and competitor activity.
Manage paid social media campaigns and budgets (optional depending on role scope).
Use tools like Meta Business, Hootsuite, Buffer, Sprout Social, or native platforms for scheduling and monitoring.
Foster a strong online community and brand loyalty through consistent and authentic engagement.
Proven work experience as a Social Media Manager or similar role.
In-depth knowledge of social media platforms, trends, algorithms, and analytics tools.
Strong copywriting, editing, and communication skills.
Proficiency in design tools like Canva, Adobe Creative Suite, or similar is a plus.
Ability to analyze data and translate it into actionable insights.
Creativity, attention to detail, and a passion for storytelling.
Bachelor's degree in Marketing, Communications, or a related field (preferred).

Nice To Have

Experience with influencer marketing or user-generated content campaigns.
Basic knowledge of SEO and web traffic metrics.
Familiarity with CMS platforms like WordPress
Video editing and graphic skills

Digital Marketing Specialist