We are looking for a Paid Ads Specialist to join our growth team. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.

Key Responsibilities

Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads
Monitor campaign budgets, KPIs, and performance against goals
Conduct A/B testing on creatives, audiences, and bidding strategies
Gather, clean, and analyze campaign data to identify insights and opportunities
Prepare clear, actionable performance reports for internal teams and stakeholders
Collaborate with the creative and product teams to align ad strategies with user acquisition goals
Stay up-to-date with platform changes, trends, and best practices in performance marketing

Requirements

2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads
Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools)
Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU )
Basic knowledge of audience targeting, keyword strategy, and attribution models
Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,)
Detail-oriented with the ability to manage multiple campaigns simultaneously
Strong communication and problem-solving skills

Bonus Points

Experience with CleverTap or other CRM/marketing automation tools
Familiarity with web and mobile app user acquisition and retention strategies

What We Offer

Opportunity to grow into a mid-level performance marketing role
Collaborative, data-driven, and growth-oriented team culture
Exposure to multi-channel campaigns in a fast-scaling environment

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.