Job Description: Marketplace Advertising Specialist (Walmart & Target)

Overview

We are seeking a highly skilled Marketplace Advertising Specialist with proven expertise in managing and optimizing product listings and PPC campaigns on Walmart Marketplace and Target Plus. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.

Key Responsibilities

Marketplace Management

Create, optimize, and maintain product listings on Walmart Marketplace and Target Plus
Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance

Advertising & PPC Campaigns

Plan, execute, and optimize PPC campaigns on Walmart and Target platforms
Monitor ad performance, adjust bids, and implement strategies to maximize ROI
Conduct keyword research and competitor analysis to improve campaign efficiency

Performance Analysis

Track KPIs such as CTR, conversion rate, ACOS, and ROAS
Provide regular reports with actionable insights and recommendations

Cross-Functional Collaboration

Work closely with marketing, operations, and product teams to align marketplace strategies with overall business goals
Stay updated on marketplace trends, policies, and algorithm changes

Qualifications

Required Experience

Minimum 3+ years of hands-on experience with Walmart Marketplace and Target Plus
Proven track record in PPC advertising on both platforms
Demonstrated ability to create new listings from scratch on Walmart Marketplace

Technical Skills

Strong knowledge of marketplace advertising tools and dashboards
Proficiency in keyword research, bid management, and campaign optimization
Familiarity with analytics tools (e.g., Helium 10, Jungle Scout, or marketplace-specific dashboards)

Soft Skills

Detail-oriented with excellent organizational skills
Strong analytical and problem-solving abilities
Effective communication and collaboration skills
Ability to work independently and manage multiple projects simultaneously

Preferred

Experience with other marketplaces (Amazon, Target) is a plus
Background in e-commerce strategy and digital marketing