attribution , paid search , paid media , Shopify, Woocommerce, Looker Studio, CRM-led nurture, Tagging hygiene, AI tooling, e-commerce, Affiliate program management, On-site optimization, Pixel implementation, Influencer activations, Measurement, Conversion APIs, Paid social, GA4, Performance marketing, Programmatic, Lifecycle marketing, Organic social

Google Tag Manager, Google Analytics, measurement platforms, Campaign Manager, full-funnel brand activation strategy, 3rd Party Ad Serving, ecommerce Marketplace marketing, media planning, TikTok Ads, Analytical Skills, Facebook Pixel tracking