Job Summary

We are seeking a Senior SEO Specialist to lead and execute search engine optimization strategies for our online casino platform. This role is responsible for driving organic traffic, improving search rankings, and ensuring compliance with regulatory and platform guidelines in a highly competitive and regulated environment.

The ideal candidate has strong experience in technical SEO, content strategy, and data analysis, with a deep understanding of iGaming, sportsbook, or affiliate SEO landscapes.

Key Responsibilities

SEO Strategy & Execution
Develop and implement comprehensive SEO strategies to increase organic traffic and rankings
Conduct keyword research aligned with casino, sportsbook, and player intent
Optimize landing pages, game pages, and promotional content for SEO performance
Identify opportunities for content expansion and SERP domination
Technical SEO
Perform technical audits (site speed, crawlability, indexing, structured data)
Work with developers to fix issues related to Core Web Vitals, mobile optimization, and site architecture
Manage on-page SEO elements (meta tags, schema, internal linking)
Content & On-Page Optimization
Collaborate with content and marketing teams to develop SEO-friendly content strategies
Optimize blog articles, game guides, landing pages, and promotional campaigns
Ensure content aligns with compliance guidelines and responsible gaming policies
Off-Page SEO & Link Building
Develop and execute link-building strategies (outreach, partnerships, affiliates)
Monitor backlink profile and ensure high-quality, compliant sources
Manage relationships with SEO partners and publishers
Performance Tracking & Analytics
Track and analyze SEO performance metrics (traffic, rankings, conversions, ROI)
Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush
Provide regular reports and actionable insights to stakeholders
Compliance & Risk Management
Ensure all SEO activities follow local regulations (e.g., PAGCOR guidelines)
Avoid black-hat techniques that may lead to penalties or platform bans
Implement responsible marketing practices in all content

Requirements

5+ years of experience in SEO (preferably iGaming, casino, or affiliate marketing)
Strong knowledge of technical SEO, on-page, and off-page optimization
Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Google tools)
Understanding of search engine algorithms and ranking factors
Experience in competitive niches (gambling, finance, forex, etc.) is a plus
Familiarity with HTML, CSS, and basic web development concepts
Strong analytical and problem-solving skills
Excellent communication and reporting skills

Preferred Qualifications

Experience working in regulated industries (iGaming, fintech, crypto)
Knowledge of affiliate marketing and conversion funnels
Experience managing multi-country or multilingual SEO campaigns

Key KPIs

Organic traffic growth
Keyword ranking improvements
Conversion rate from organic traffic
ROI from SEO campaigns
Backlink quality and domain authority growth

Salary And Benefits

Work Hours: Nine (9) hours/day (including regular and special non-working holidays);

Six (6) days per week: Four (4) days off per month

Salary (Six (6) Months Probationary Period)

Probationary (non foreigner): PHP 60,000-150,000

Regularization (foreigner mandarin): PHP 100,000-150,000

Allowances

Food Allowance: PHP 3,000 per month

Other Benefits

13th Month Pay

PHP 1,000 Birthday Bonus (must be in the company for at least 6 months)

PHP 2,000 KPI/Attendance Bonus (must be in the company for at least 6 months)

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SEO Manager / Senior SEO Specialist