About Clarvida

Clarvida brightens lives and communities with access to the care and resources we all need to thrive. We provide behavioral health, foster care, and social services across the U.S. — and now we're expanding our mission-driven team to the Philippines through Clarvida Manila, our new global business center.

Position Overview

The Paid Media Specialist is responsible for driving qualified demand through performance marketing and search-driven acquisition. This role focuses on high-intent acquisition channels including paid search, SEO, and recruitment platforms, and is accountable for improving lead volume, conversion rates, and overall marketing efficiency.

This is a data-drive, performance-first role. The ideal candidate can translate business goals into clear channel strategies, analyze performance, and make decisive optimization actions.

Key Responsibilities

Demand Generation & Channel Strategy
Own strategy and performance for high-intent acquisition channels (Google Search, Indeed, and programmatic where applicable)
Identify growth opportunities across markets, services, and audience segments.
Define campaign KPIs, forecasts, and performance benchmarks.
SEO Strategy & Organic Demand
Own SEO as a lead generation channel, focusing on high-intent and local search queries.
Identify and prioritize keywords aligned with services and market demand.
Define SEO priorities based on conversion potential, not just traffic.
Partner with internal teams or vendors to improve rankings, visibility, and organic lead flow.
Funnel & Conversion Optimization
Analyze and improve the full funnel (clicks to qualified inquiry)
Provide clear recommendations on landing pages, messaging, and user experience.
Drive testing and optimization initiatives to improve conversion rates.
Performance Analysis & Decision-Making
Work closely with data analysis to interpret performance data cross channels and locations
Translate insights into actions: scale, pause, or optimize campaigns
Continuously evaluate budget allocation based on performance.
Market & Investment Prioritization
Identify high-performing and underperforming markets.
Recommend where to focus on investment and where to reduce spending

Requirement

4-6+ years of experience in performance, digital, or growth marketing
Proven experience with paid search and/or high-intent acquisition channels
Strong understanding of SEO fundamentals (especially local or service-based SEO)
Experience working with analytics tools (GA4, CRM, equivalent)
Demonstrated ability to drive lead generation and improve conversion performance

Must-Have Competencies

Structured and analytical thinking
Strong ownership mindset (outcome-drive, not task-driven)
Ability to make clear decisions based on data
Comfortable working with ambiguity and incomplete information

What Will Disqualify a Candidate

Experience limited to social media or content marketing
Cannot explain how they improved lead generation or conversion performance
No exposure to SEO or search-driven acquisition

Why This Role is Exciting

You will play a key role in driving measurable growth for Clarvida's services, directly impacting how individuals and communities access care. This role offers exposure to performance-driven strategy, cross-functional collaboration, and high-impact decision-making.