mance, and initiate required actions for improvement. Cultivate strong relationships with key clients and negotiate terms with major accounts. Develop and oversee product portfolio and pricing strategies in collaboration with cross-functional teams. Lead and mentor the commercial team, fostering a high-performance culture and collaboration with marketing and operations. Analyze and report market trends, customer behavior, and competitor activities to enhance decision-making and performance.

Requirements

Degree in Business, Commerce, or a related field is essential. Proven leadership experience in commercial or sales roles, ideally within the beverage industry. Strong exposure to hotel, restaurant and cafe sector, wholesale, and B2B environments. Demonstrated ability in revenue growth, key account management, and team development. In-depth knowledge of global wine markets, including trends and producer insights. WSET certification or equivalent wine-related qualification is a plus. Strong negotiation skills and the ability to manage relationships with diverse stakeholders.

1a:T6c9,PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

In 2025, we came together under the PERSOL name — reflecting our bold vision for the future of work and our Group’s Vision: Work and Smile.

Whether you’re building teams, growing careers, or transforming how work gets done, we’re here.

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Commercial Director (Wine)