Digital Marketing Manager – E-commerce (Remote)

Work From Home | Full-Time | AU Hours | PH-Based

OutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance.

This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation.

The ideal candidate has strong hands-on experience in e-commerce, digital marketing, and analytics, and is confident managing multiple functions in a fast-paced environment.

About The Role

You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels.

This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions.

Key Responsibilities

Email Marketing & Automation

Build and send campaigns using Klaviyo, Mailchimp, or similar
Manage lists, segments, and A/B testing
Set up automated flows (welcome, abandoned cart, post-purchase)
Track and report campaign performance

Analytics & Performance Tracking

Use Google Analytics and Google Search Console to monitor website performance
Set up and manage tracking for campaigns and conversions
Analyse traffic, user behaviour, and campaign performance
Provide insights and recommendations for optimisation

E-commerce & Website Management

Create and update product listings (titles, descriptions, pricing, variants)
Optimise product pages, images, and collections
Maintain inventory accuracy and coordinate with suppliers
Perform regular checks for website issues, broken links, and outdated content

Digital Marketing & Campaigns

Manage and support Google Shopping Ads and Google Ads campaigns
Support SEO efforts including keyword optimisation and content updates
Use CRM tools (e.g., HubSpot) to manage leads and marketing workflows

Social Media Management

Plan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedIn
Write captions, create basic Canva content, and edit short-form videos
Manage comments and DMs, escalate issues, and track FAQs
Monitor performance and suggest weekly improvements

Mandatory Requirements

4+ years experience in digital marketing or e-commerce roles
Strong experience in e-commerce platforms (Shopify/WooCommerce)
Proven experience in email marketing and automation
Hands-on experience with Google Analytics and tracking setup
Experience with SEO and website optimisation
Experience managing Google Shopping Ads or Google Ads
Familiarity with Google Search Console
Experience in social media marketing and content management
Experience using HubSpot or similar CRM tools
Strong written and verbal English communication
Highly organised, detail-oriented, and able to manage multiple tasks

Highly Regarded

Experience in retail, DTC, or e-commerce brands
Experience handling end-to-end digital marketing campaigns
Strong understanding of conversion optimisation and customer journeys

KPIs

Website traffic, engagement, and conversion growth
Email campaign performance (open, click, conversion rates)
Accuracy and quality of website and product management
Effectiveness of digital campaigns and tracking
Quality of reporting and analytics insights

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