Responsibilities
About the team:
The team specialize in planning and executing both online and offline campaign initiatives tailored to user behavior. With a strong emphasis on data-driven performance analysis, content innovation (like livestreams and short videos), and collaborative execution, the team plays a key role in boosting platform engagement, efficiency, and e-commerce brand visibility.

Responsibilities:
- Own and drive subsidy strategy initiatives, leveraging both product- and user-level subsidy mechanisms to continuously increase users and GMV.
- Develop a deep understanding of user segmentation and the needs of different user cohorts; translate these insights into clear definitions and categorization of core supply (merchants and products).
- Collaborate from a merchant operations perspective by working closely with merchant and product operations teams to build mechanisms for product identification, onboarding, and distribution; establish price comparison capabilities and pricing governance to ensure competitive pricing advantages.
- Define and monitor key subsidy performance metrics; design ROI measurement frameworks aligned with business objectives and experimentation (e.g., A/B testing); manage team budgets and continuously improve subsidy efficiency; partner with business and data science teams to build a robust subsidy data infrastructure.
- Collaborate cross-functionally with product, marketing, operations, and analytics teams to drive overall product growth.

Qualifications
Minimum Qualifications:
- 3+ years of experience in e-commerce, strategy/analytics, platform operations, or related fields;
- Strong structured thinking and analytical capabilities; able to break down complex business problems into actionable components and build effective analytical frameworks and models.
- Familiar with key analytical methodologies such as attribution analysis, user growth models, and experiment design (e.g., A/B testing)
- Strong cross-functional collaboration and stakeholder management skills; able to clearly articulate insights, influence stakeholders, and drive alignment to deliver results.
- Self-driven and intellectually curious

Preferred Qualifications:
- Deep understanding of the full e-commerce value chain (users, products, and channels) and underlying business logic
- Proficient in large-scale data analysis, statistical methods, and modeling
- Demonstrates strong curiosity and ownership; able to proactively identify, define, and solve problems in ambiguous and fast-paced environments.

About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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