This role is for one of our clients

We are a fast-growing EdTech platform supporting postgraduate and MBA students studying at UK universities. Currently in a high-growth phase, we are rebuilding our technology and scaling brand presence across key international student markets. This is a high-ownership role where you will act as the central force behind brand, content, and social media strategy—driving direction, execution, and measurable growth.

You will operate as the strategic bridge between leadership and the content ecosystem, ensuring that all marketing efforts are aligned, consistent, and performance-driven. This is not a task-execution role; you will define what needs to be done, how it should be done, and ensure it delivers results.

Requirements

Role Overview

As a Senior Brand Strategist, you will own the end-to-end brand, content, and social media strategy across platforms like Instagram, TikTok, YouTube, and Snapchat. You will plan, brief, review, and optimize content while managing a distributed team of creators, editors, and marketing resources. Your goal is to build a strong, relatable, and high-performing brand presence that resonates with international students before and during their university journey.

Key Responsibilities

Content Strategy & Execution (40%)

Own and manage the content calendar across all major social platforms
Define weekly content themes, formats, and creator briefs
Review and approve all content before publishing
Optimize captions, hashtags, and posting schedules based on audience behavior
Align content with key academic and cultural moments (intakes, exams, festivals, deadlines)
Repurpose SEO content into engaging social formats

Brand & Positioning (20%)

Define and maintain a consistent brand voice and identity
Position the brand as a native, student-first platform aligned with UK culture
Monitor competitors and identify differentiation opportunities
Build brand guidelines in collaboration with design teams
Execute a content-first, soft-sell strategy focused on lifestyle and student engagement

Team Management (20%)

Manage content creators, video editors, and marketing support staff
Provide clear briefs, feedback, and performance direction
Coordinate cross-functional workflows with SEO and marketing teams
Conduct regular syncs and onboard new creators as needed

Community & Growth (15%)

Oversee community engagement channels, including social media and messaging groups
Define tone, templates, and engagement strategies
Drive organic growth through collaborations, comments, and content trends
Track and optimize follower growth, engagement, and inbound interest

Analytics & Reporting (5%)

Monitor performance using platform analytics tools
Prepare weekly insights and actionable reports
Continuously refine strategy based on data and trends

What We're Looking For

2–4 years of experience in content marketing, social media, or growth marketing
Experience working with international student audiences (UK, US, or Australia markets preferred)
Proven success in growing social media accounts (especially Instagram/TikTok)
Strong understanding of short-form video content and engagement mechanics
Experience managing creators, freelancers, or ambassador programs
Excellent written communication skills with a natural, conversational tone
Highly self-driven with the ability to operate independently

Nice to Have

Personal experience studying abroad (UK preferred)
Experience with student ambassador or campus programs
Familiarity with SEO and content-led growth strategies
Exposure to YouTube and Snapchat content strategies

Work Style & Expectations

High ownership and autonomy with minimal supervision
Collaboration across remote teams with structured communication rhythms
Strategic focus on planning, reviewing, and optimizing—not execution-heavy tasks

What You Won't Do

You will not appear on camera
You will not edit videos
You will not handle posting, DMs, or analytics manually

Compensation & Growth

Competitive monthly salary with performance-based incentives
ESOP opportunities based on performance and tenure
Clear growth path to Head of Marketing / Leadership roles
Direct access to leadership and full creative ownership

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