Sales & Marketing Manager

(Culinary & Hospitality Education)

Organizations

CCA Manila (Center for Culinary Arts)

Asian School of Hospitality Arts (ASHA)

Reports To

CEO / Executive Leadership

About the Role

TheSales & Marketing Manageris responsible fordriving student enrollment and brand growthforCCA Manila and the Asian School of Hospitality Arts (ASHA). This role leads theend-to-end sales and marketing strategyfrom lead generation and conversion to brand positioningensuring both schools remain top-of-mind for aspiring chefs, hospitality professionals, and corporate clients.You will work closely with academic leadership, admissions, and operations to translate world-class programs intoclear, compelling, revenue-generating offers.

Key Responsibilities

Sales & Revenue Growth

Own enrollment targets for degree programs, short courses, and professional trainings
Drive lead generation and conversion efforts
Identify new revenue streams (custom trainings, executive programs, private workshops)
Track pipeline performance, conversion rates, and revenue forecasts

Marketing Strategy & Execution

Develop and execute integrated marketing plans for CCA and ASHA
Oversee digital marketing, content, events, open houses, and campaigns
Ensure consistent brand positioning across all touch points
Collaborate with creatives, agencies, and internal teams on campaigns and materials

Admissions & Customer Journey

Work closely with admissions to improve inquiry handling and follow-ups
Design and refine the student journey from first inquiry to enrollment
Improve customer experience, response time, and conversion messaging

Partnerships & Industry Engagement

Build relationships with hotels, restaurants, resorts, and hospitality groups
Represent CCA and ASHA in industry events, career fairs, and networking opportunities
Support placement, internships, and industry-aligned programs through partnerships

Data, Reporting & Optimization

Monitor KPIs such as leads, enrollments, CAC, and ROI
Use data insights to refine messaging, channels, and offers
Prepare regular performance reports for leadership

Qualifications & Experience

Required

Bachelor's degree in Marketing, Business, Hospitality, or related field
35 years experiencein sales, marketing, or business development
Proven track record in hitting revenue or enrollment targets
Strong communication, presentation, and negotiation skills

Preferred

Experience in education, hospitality, culinary, or service-driven industries
Familiarity with CRM systems, digital marketing platforms, and analytics
Experience working with premium or professional brands

Success Metrics

Enrollment and revenue targets met or exceeded
Improved lead-to-enrollment conversion rates
Strong brand visibility and campaign performance

Why Join CCA & ASHA

Work with two of the most respected culinary and hospitality institutions in the Philippines
Be part of shaping the future of hospitality and service excellence
Opportunity to build scalable sales and marketing systems
High-impact role with visibility to leadership

Compensation:

Base of Php 40,000-50,000 + Performance Incentives

Job Types: Full-time

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