We are looking for a results-driven Email Marketing Specialist with expertise in B2B campaigns and lead generation. This role will focus on building and executing targeted email campaigns that nurture prospects, generate qualified leads, and drive business growth. The ideal candidate is both creative and analytical, with a proven track record of turning email marketing into measurable revenue opportunities.

Key Responsibilities

Develop and manage B2B email marketing campaigns from concept to execution
Build segmented mailing lists and personalize campaigns to maximize engagement
Create compelling copy and design layouts that align with brand voice and goals
Implement A/B testing to optimize subject lines, CTAs, and content
Track and analyze campaign performance (open rates, CTR, conversions)
Collaborate with sales teams to ensure smooth lead handoff and nurturing
Use CRM and marketing automation tools (e.g., HubSpot, Salesforce, Mailchimp, Marketo, Apollo, Smartlead, Linkedin messaging)
Generate qualified leads through email campaigns, landing pages, and gated content
Maintain compliance with GDPR, CAN-SPAM, and other email marketing regulations

Qualifications

Bachelor's degree in Marketing, Communications, or related field
2+ years of experience in B2B email marketing and lead generation
Strong knowledge of email automation platforms and CRM systems
Excellent copywriting and content creation skills
Analytical mindset with ability to interpret campaign data and optimize performance
Familiarity with SEO, content marketing, and digital lead gen strategies is a plus

Preferred Skills

Experience in SaaS, technology, or professional services industries
Knowledge of lead scoring and nurturing workflows
Ability to integrate email campaigns with broader digital marketing strategies

B2B Email Marketer and Lead Generation Specialist