The Events & Trade Marketing Assistant Manager is responsible for driving end-to-end execution of events, activations, and trade marketing initiatives across the Maxicare Group — Maxicare (HMO), MaxiHealth (Clinics), and MaxiLife (Life Insurance).

This hybrid role ensures strong on-ground brand presence, channel activation, and lead generation , supporting business growth through high-impact campaigns across key touchpoints such as Primary Care Clinics (PCCs), retail partners, corporate accounts, and community activations.

Key Responsibilities

Events & Activations Management
Lead planning and execution of internal and external events (product launches, activations, sponsorships, corporate events)
Manage full lifecycle: concept, budget, logistics, on-site execution, and post-event reporting
Ensure alignment with brand strategy and marketing objectives
Trade Marketing & Channel Activation
Develop and execute trade marketing programs to drive visibility, lead generation, and conversion
Deploy POSM (point of sale materials), booth setups, and QR-driven campaigns across PCCs, retail, and partner channels
Collaborate with Sales and Business Development to align activations with revenue targets
Identify high-potential locations and optimize localized campaigns
Project & Stakeholder Management
Serve as central coordinator across Marketing, Sales, HR, and external partners
Manage timelines, budgets, vendors, and agency deliverables
Ensure compliance with procurement and financial processes
Brand Experience & Execution Excellence
Ensure consistent, high-quality brand experience across all on-ground executions
Oversee implementation of branding, customer engagement, and experiential elements
Drive innovative activation formats to enhance customer interaction and lead capture
Performance Tracking & Reporting
Monitor KPIs such as leads generated, conversion rates, and ROI
Prepare post-activity reports and actionable insights for optimization
Maintain accurate documentation of budgets, assets, and campaign results

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field
3–5 years experience in events management, trade marketing, or brand activations
Strong project management, coordination, and vendor management skills
Data-driven with ability to track and optimize campaign performance
Excellent communication skills (English and Filipino)
Creative, detail-oriented, and capable of managing multiple projects

Other Requirements

Willing to travel and be deployed nationwide for activations and on-ground execution
Able to work under pressure and meet tight timelines

STANDARD RESPONSIBILITY STATEMENTS

Strives to embody, commits to support, and deliver the quality policy, objectives and initiatives of the organization;
Communicates, engages, directs, and supports people to contribute to the Governance & Resilience effectiveness;
Demonstrates commitment to customers by ensuring applicable statutory and regulatory requirements are determined, understood and consistently met;
Abides by the Governance & Resilience policies and procedures for the effective management and control of its processes; and
Promotes and utilizes the Process Approach and Risk-based Thinking at work.
Performs other RELATED functions that may be assigned BY THE IMMEDIATE SUPERIOR

Events and Trade Marketing Assistant Manager