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Job Description:

Lead category sales strategy development, budgeting, and integrated business planning (IBP) for Sardines.
Manage trade marketing programs, pricing strategies, and promotional activities across GT and MT channels.
Monitor category performance, ROI of trade activities, and Gross-to-Net (GTN) targets.
Collaborate with Finance and Demand Planning for accurate forecasting and profitability analysis.
Oversee execution of NPD launches, distribution expansion, and category vis

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