3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Reports to: Digital Operations Team Lead

Job Summary:

The Marketing Automation Sr. Analyst is responsible for designing, building and managing Marketing Automation platform for the 3M business groups. This role is hybrid of marketing, technology and database skills and knowledge. Handles multiple requests of moderate to complex in scope and responsible for lead generation, developing solutions on product information operations, channel and e-commerce content marketing, customer insights within CRM platform(s) such as creating and exporting reports, reports management, importing leads, etc. Leads platform enhancement and integration projects designed to improve business and operational efficiency.

Job responsibilities:

Email Marketing, Website Forms, and Landing Pages

Create, build, test and manage automated marketing campaigns and programs such as lead nurture and trigger based
Develop emails and landing pages using approved templates to optimize performance through A/B Testing and segmentation
Create and manage forms including best practice design, proper function, submission success and tracking, working closely with marketing and design team
Build campaigns based off workflows designed by digital strategists and project managers
Develop and implement a strategy for lead management and reporting, working closely with sales and marketing
Deliver performance improvements via ongoing testing and results to provide continued learning

Contact Management

Manage contact list uploads while complying to 3M standards
Manage target segments for marketing campaigns

Analytics & Reporting

Track and report performance of marketing automation campaigns
Develop controls on all data inputs and outputs to drive data cleanliness
Assist in plan development, tracking, and reporting of campaign performance

Report on metrics of campaigns/nurtures/emails, provide data analysis and provide recommendations on how to improve or increase engagement
May be assigned to generate and analyze MA reports as needed by the area or the business.

Other Ad-hoc Duties

Assist in project transitions through process documentation and knowledge transfers.
Acts as subject matter expert and will assist management and area process experts in process improvement and standardization.
Internally leads new MA services and projects, ensuring proper cascade and team implementation
Monitors constant achievement of team metrics and factors that may be affecting the metrics
May be assigned to do Quality control and activation of other MA Analysts output.
Keeping abreast and adapt to the growing 3M Global Marketing Automation work processes and practices

Basic Qualifications:

Bachelor's degree
2-3 years experience in any Marketing Automation platform
At least 3 years working knowledge of HTML, CSS, and JavaScript
Advanced experience in Eloqua is a must
Familiarity on Workfront, Salesforce, Excel and Microsoft Office Suite
2-3 years of equivalent work experience in Digital Marketing including: Marketing, Marketing Automation Campaigns, E-mail Campaigns, digital advertising, web and mobile sites, social media, e-commerce and a general understanding of web technologies
Demonstrated ability to manage concurrent projects
High degree of accuracy and ability to work at a detailed level on a daily basis

Preferred Qualifications:

Highly organized, good time management skills, and customer centric
Ability to work both independently and as a team member as necessary
Strong analytical skills and attention to details
Strong command of English language

Learn more about 3M's creative solutions to the world's problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

3M Global Terms of Use and Privacy Statement

Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

Please access the linked document by clicking select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.

Marketing Automation Senior Analyst (GSC Philippines)